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Biofarm

Founded in 1994 in the countryside of São Paulo, Biofarm is a leading company in animal health, exporting to more than 10 countries and offering a wide range of veterinary products, from medications and supplements to vaccines and hygiene solutions. After updating its visual identity and brand positioning, the company saw the opportunity to modernize its website to better reflect this new phase and enhance the overall user experience.


The redesign focused on improving navigation, visual clarity, and product browsing. We aligned the interface with the refreshed brand, restructured key pages, and introduced an e-commerce-inspired filter system to help users search through the many categories more intuitively. Product pages were also reorganized so that all available sizes and essential information, like formulas, are presented more clearly, making the experience more intuitive and consistent across the site.

About

Biofarm

Founded in 1994 in the countryside of São Paulo, Biofarm is a leading company in animal health, exporting to more than 10 countries and offering a wide range of veterinary products, from medications and supplements to vaccines and hygiene solutions. After updating its visual identity and brand positioning, the company saw the opportunity to modernize its website to better reflect this new phase and enhance the overall user experience.


The redesign focused on improving navigation, visual clarity, and product browsing. We aligned the interface with the refreshed brand, restructured key pages, and introduced an e-commerce-inspired filter system to help users search through the many categories more intuitively. Product pages were also reorganized so that all available sizes and essential information, like formulas, are presented more clearly, making the experience more intuitive and consistent across the site.

Design

Jaqueline Santos, Bruno Guarilha


Copywriter

Paulo Tarso, Guilherme Sica


Account Manager

Julia Sidney

Ideatore Americas

Category

Web design, UX/UI

Year

2024

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