Medicar is a healthcare solutions company founded in 1993, specializing in affordable mobile ICU services for urgent and emergency care. Today, it also offers video consultations and specialist appointments at its clinics, serving thousands of people across more than 20 Brazilian states and standing as the largest player in its segment. After an internal restructuring and updates to its services, the company identified the need to renew its institutional website so its core offerings could be presented more clearly and directly.

The redesign focused on simplifying the user journey and improving conversion by making key services easier to find. We reorganized the sitemap, streamlined pages, and reduced content to highlight the main solutions for both companies and individuals directly on the homepage. The result is a concise, fully responsive website that centralizes essential features, such as quotes, subscriptions, and the Customer Area, helping users quickly navigate, compare options, and choose the service that best fits their needs.