Pequeno Aprendiz is an early childhood education center located in Vila Formosa, São Paulo, with eight years of history and a strong relationship with local families. Known for offering a playful and welcoming environment for children aged 0 to 6, the institution set out to update its visual identity to better reflect its values of care, respect, and education.

The new identity was shaped by a special request from the founder: creating a symbol inspired by her three children. Based on a photograph, we developed a slightly vintage illustration that works both as a brand icon and as an independent graphic element. The color palette keeps the original burgundy tone for continuity, complemented by blue and yellow, colors with spiritual meaning for the owners. The result brings together seriousness, warmth, and joyful vibrancy, aligning the brand with the universe of childhood.