Power UP is TD SYNNEX’s biggest event in Brazil, one of the world’s leading technology distributors. Traveling across several Latin American countries, the event brings together major global tech brands for a day of networking, insights, and the latest industry trends. In its second edition, held at Vibra São Paulo, Power UP brought together over 35 sponsors for a full day filled with innovation, inspiring talks, and great energy.

Our challenge was to transform the company’s institutional guidelines into a vibrant and memorable event identity, one that celebrated the participating cities and, above all, the people behind TD SYNNEX, who make the magic happen year-round. The result was a clean and sophisticated identity, built upon the tech-driven look and feel expected by the client. We handled the entire communication (from digital to print) and got to see firsthand how it all came to life during the event.